CHC Navigation Introduces New Branding for Surveying and Engineering Solutions

CHC Navigation (CHCNAV) has announced a meaningful update to its Surveying and Engineering product line through a fresh branding initiative aimed at enhancing its visual identity.

Commitment to Innovation and Excellence

This strategic rebranding encompasses various elements that highlight the company’s dedication to innovation, progress, and a steadfast pursuit of excellence.

Vibrant Orange Design for GNSS Receivers

In a bold move away from the conventional blue hue of its GNSS receivers,CHCNAV has opted for a striking orange for its logo and protective bumper. This change symbolizes a new chapter in the company’s journey, reflecting its commitment to advanced technology and quality.

Significance of the Orange color

The updated CHCNAV logo features a unique blend of dark gray and orange, representing the company’s leadership in technology, focus on customer satisfaction, operational efficiency, and a progressive outlook.the choice of orange for its Surveying and Engineering products signifies the company’s readiness to embrace change and its optimistic vision for the future.

Consistent Brand Experience

To create a cohesive brand experience, CHCNAV plans to refresh its website soon. All visuals and datasheets related to Surveying and Engineering solutions will adopt the new vibrant orange theme, ensuring a uniform appearance across all platforms.

Launch of New Product line

Starting January 15,2024,all GNSS smart antennas will be delivered in the new orange color. This alignment with the updated brand identity not only emphasizes visual consistency but also marks a step towards a future where precision, reliability, and innovation come together seamlessly.